How Surge in Mobile Use Drives the Evolution of Marketing and SEO

The winds of change sweep across the digital marketing landscape, coming from a direction of a booming mobile market. Namely, mobile marketing is already huge and it is only going to get bigger. The usage of smartphone and other portable devices is reaching an all-time high and mobile penetration is increasing. By 2020, mobile ad spending will even overtake the total TV spending. Therefore, it is essential to develop a deeper understanding of how people use their mobile devices when consuming content, seeking information, or purchasing products. Revolution on the…